Date: 22.12.2025
1. Introduction
This Privacy Policy explains how personal data is collected, used, stored, and protected when you visit or interact with https://walkfreetoday.com (the “Website”).
The Website is owned and operated by WALK FREE TODAY LTD, a company registered in England and Wales under company number 16899612, with its registered office at 71–75 Shelton Street, Covent Garden, London, England, WC2H 9JQ (“we”, “us”, “our”).
We are committed to protecting your privacy and handling your personal data in a transparent, lawful, and secure manner, in accordance with applicable data protection laws, including the UK GDPR and the Data Protection Act 2018.
2. Personal Data We Collect
We may collect and process personal data that you voluntarily provide when using the Website, including when you place an order, contact us, or interact with our services.
This may include your name, email address, delivery address, contact details, order-related information, and any correspondence you send to us.
We do not collect, store, or process payment card details or other sensitive financial information.
3. Payments and Third-Party Payment Providers
All payments made through the Website are processed exclusively by independent third-party payment service providers.
We do not have access to, collect, or store your payment card details, banking information, or authentication credentials. Any payment data you provide is submitted directly to the payment provider and is subject to their own privacy policies and security standards.
Strong Customer Authentication (SCA) and payment verification measures are applied by the payment provider in accordance with applicable regulations, including the Payment Services Directive 2 (PSD2).
4. How We Use Your Personal Data
We use personal data only where permitted by law and only for legitimate business purposes, including processing and fulfilling orders, communicating with you regarding your purchase or enquiries, providing customer support, complying with legal obligations, and improving the functionality and security of the Website.
We do not sell or rent your personal data to third parties.
5. Legal Basis for Processing
We process personal data on one or more of the following legal grounds: where processing is necessary for the performance of a contract, where you have provided consent, where processing is required to comply with legal obligations, or where processing is necessary for our legitimate business interests, provided those interests do not override your rights.
6. Data Security
We implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration, or disclosure.
Our security measures include the use of encryption technologies, restricted access controls, internal data handling policies, and regular assessments of our systems and procedures. These measures are designed to ensure a level of security appropriate to the risk associated with processing personal data.
While no system can be guaranteed to be completely secure, we take reasonable steps to safeguard the information entrusted to us.
7. GDPR and Data Protection Compliance
We comply with the General Data Protection Regulation (GDPR) and applicable UK data protection legislation by applying recognised data protection principles, including lawfulness, fairness, transparency, data minimisation, accuracy, storage limitation, and confidentiality.
We maintain internal procedures, conduct periodic reviews, and ensure that any individuals handling personal data are appropriately trained and aware of their data protection responsibilities.
8. International Transfers of Personal Data
In certain circumstances, personal data may be transferred to and processed in countries outside the United Kingdom or the European Economic Area (EEA), for example where service providers or technical infrastructure are located abroad.
Where such transfers occur, we ensure that appropriate safeguards are in place to protect your personal data, including the use of standard contractual clauses, adequacy decisions, or other lawful mechanisms recognised under data protection laws.
9. Strong Customer Authentication and PSD2
Strong Customer Authentication (SCA) requirements are applied to online payments by our third-party payment providers in accordance with PSD2 regulations.
SCA involves the use of two or more independent verification elements, such as something the customer knows, possesses, or is, to confirm identity during the payment process. These measures are implemented by the payment provider and are designed to enhance the security of electronic transactions.
WalkFreeToday does not carry out SCA directly and does not have access to the authentication data used during payment verification.
10. Cookies and Website Analytics
The Website may use cookies and similar technologies to ensure proper functionality, improve user experience, and analyse Website performance.
Further information about the use of cookies and how to manage your preferences can be found in our Cookie Policy, where applicable.
11. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, or reporting requirements.
When personal data is no longer required, it is securely deleted or anonymised.
12. Your Data Protection Rights
Under applicable data protection laws, you have rights in relation to your personal data, including the right to access, correct, or request deletion of your data, the right to restrict or object to processing, and the right to data portability where applicable.
You also have the right to withdraw consent at any time where processing is based on consent.
Requests relating to your data protection rights may be submitted using the contact details below.
13. Third-Party Websites
The Website may contain links to third-party websites. We are not responsible for the privacy practices or content of such websites, and we encourage users to review the privacy policies of any external sites they visit.
14. Changes to This Privacy Policy
We reserve the right to update this Privacy Policy at any time. Any changes will take effect immediately upon publication on the Website.
Continued use of the Website after changes are posted constitutes acceptance of the updated Privacy Policy.
15. Contact Information
If you have any questions about this Privacy Policy or how your personal data is handled, please contact us:
WALK FREE TODAY LTD
71–75 Shelton Street
Covent Garden
London
WC2H 9JQ
United Kingdom
Email: [email protected]